Our listeners are diverse, and span America’s ethnic and socio-economic diversity.
We believe that the march towards the one-size-fits-all homogenization of information and news content – while economical for broadcasters – is exactly what listeners do not want. Information consumers want diverse, local information. That’s why everything we produce is both live and local.
We’re constantly innovating and looking at ways to deliver information to our listeners in new and exciting ways. We’ll keep you posted.
We Believe This
Forget the canned Mission Statements. It’s what you care about and do that matters.
We don’t care much about what the experts say, or what’s worked in the past.
We believe that people are hungry for honest, accurate information that affects their daily lives.
We have a timeless view of how to conduct a 21st century business: A philosophy that doesn’t put profits before people – both our associates and the people of the communities we serve.
We believe that by putting people first, profits will follow and that in business you shouldn’t make every business decision based solely on how much you will make and how quickly you’ll pocket it.
We believe that when you care about people and work hard for them, they’ll reward you with loyalty.
We believe in treating everyone with respect, dignity and kindness— no matter who they are or who they love, what language they speak, or how little they have or where they come from.
We think that making this a better world is the biggest profit of all.
